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Mo’ Money, Mo’ Stuff: 2017 Genesis G80 a $2,650 Premium Over Predecessor

Hyundai decided to move up in the luxury world with its Genesis brand with a slew of sedans and crossovers. The brand has been slowly rolling out since its introduction last year. We first got the Genesis G90, which replaced the Hyundai Equus. Replacing the Hyundai Genesis is the Genesis G80, which had its pricing announced today—it will start at $42,350, including destination. The price is $2,650 more than the model it replaces.

The price bump comes from a slew of new standard features such as emergency braking, blind-spot monitoring with cross-traffic alert, lane-keeping assist, lane departure warning, adaptive cruise control and high-beam assist. All that is available on the base, rear-wheel-drive model, which sports a 311-horsepower 3.8-liter V-6 engine. All-wheel drive is $2,500 extra.

Two packages will be available for the V-6 model. There is a Premium Package, $4,750, which adds a panoramic sunroof, fog lights, a seven-inch color instrument display, a 14-speaker Lexicon audio system, a rear-window power sunscreen and vented front seats.

Returning is the Ultimate Package, which is now $4,200. The pack adds a 17-speaker Lexicon speaker system, 9.2-inch touchscreen infotainment screen, full-color HUD, a power trunk lid and matte wood.

There is a V-8 model returning with a 420-hp, 5.0-liter V-8, which is rear-wheel-drive only. Here, the price increase over the outgoing model is significantly smaller. Pricing starts at $55,000, which is just $700 more than the Hyundai Genesis 5.0. The V-8 only comes with the Ultimate Package, which also adds quad exhaust and 19-inch wheels. 

It should not be all that surprising Genesis’ pricing undercuts the competition—which is the brand’s hope of luring German luxury buyers into Genesis showrooms. Hopefully, Genesis has differentiated the G80 from the Hyundai Genesis that customers don’t mind the similar styling. 

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