Dinamica, the world leading firm in car upholstery

After attending some of the most important auto shows on the planet, like Geneva, Paris and Frankfurt, I’ve seen almost every car you can think of. What surprises me though, is the ever increasing number of car manufacturers that use the Dinamica eco-suede made by the Italian company MIKO, based in Gorizia.

Their material is soft, giving at the same time a sporty yet luxurious feel; it’s used on everyday cars like the newly-revealed Volvo XC40, Range Rover Velar or the pocket rocket A110 by Alpine, but also on top-notch luxury saloons like the Mercedes-Maybach S650 for covering plushy head cushions.

Speaking of Mercedes-Benz, the German brand has just released at the latest Geneva Auto Show the redesigned A-Class, G-Class and CLS, and guess what material is the interior covered in?

On the G63 and CLS the Dinamica suede upholsters the ceiling, B-pillars and sunvisors. On the A220 the front and back seats, as well as the the door cards. This time Mercedes decided to opt for contrast stitching instead of electro-welded stripes like on the old model, but the Italian suede still plays the main role.

American brands like Ford and Jeep use the eco-suede on tens of different models too, as seen on this Fiesta ST and Grand Cherokee SRT8 Track Hawk.



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Francesco Carlo

Automotive photographer based in Florence. If he's not behind the camera, you'll find him on a roadtrip at the wheel of a supercar or reviewing the newest one.