Being an automotive photographer means I’m lucky enough to experience some of the nicest cars in the world. I’ve lost the count of how many poster-worthy machines I’ve been in since I started taking photos with my DSLR.
I’m also a die-hard petrolhead. I always want to know everything about the technical specs of upcoming cars. What I realized throughout the years, though, is that besides horsepower and Nm of torque, what plays an important role to make a great car, is a well-built and refined interior.
I came to know just a couple of months ago that most of the car interiors, ranging from little hatchbacks to expensive supercars, are upholstered by an Italian company called Miko Srl, which has probably become the major supplier for an automotive brand of its Dinamica® eco-suede.
As I noticed while walking on the Paris Motor Show’s floor, Dinamica® by Miko is used on cars like the Smart Brabus or the Mercedes A160, up to the mighty Mercedes-AMG GTR, and even on concepts like the jaw-dropping Renault Trezor or EQ by Mercedes-Benz themselves; showing how good and appreciated the microfiber is, whether it’s used on everyday hatchbacks or futuristic vehicles.
This eco-suede is used to upholster seats, headrests, armrests and backrests, as well as for panels, roof lining and door interiors, dashboard, rear parcel shelf and door panels. I’m always blown away by the quality and refinement of Dinamica®, but what really sets apart Miko Srl from its competitors, is the fact that Dinamica® contains recycled polyester, which derives from polyester fibres and PET, e.g. bottles, plastics, etc. It’s 100-pecent recyclable at the end of its useful life, thanks to the use of neutral and non-toxic dyes.
That’s why throughout the years, the company has been acclaimed by many for its commitment to the environment. Miko won the Italian Environmental Business Award 2011 as Best Product of the Year, while in July 2013, the company was awarded as National Champion for Italy in the 2013/14 European Business Awards and selected by the jury to run for The Millicom Award for Environmental & Corporate Sustainability category in 2014.