Bye, Bye Mr. Porsche Guy—Automaker to Skip 2017 Detroit Auto Show
When the Great Recession decimated the US and global economy back in 2008, automakers dropped the Detroit Auto Show like a bad habit as Detroit’s Big Three automakers reeled from the economic devastation. Since then, the Detroit Auto Show just hasn’t been the same.
While attendance has been climbing ever since, the hit has allowed other US auto shows to grow in prominence, which is one reason why Porsche will be skipping the 2017 Detroit Auto Show—also known as the North American International Auto Show.
Auto Motor und Sport first reported Porsche’s decision to pass on next year’s show. Automotive News said Porsche is shifting its focus to the Los Angeles International Auto Show in November and the New York International Auto Show in April 2017. Porsche “viewed the cost and value of participating in the Detroit auto show were no longer viable,” said Automotive News.
Porsche is not the first automaker to skip the Detroit Auto Show. Most recently Tesla bowed out. Previously, automakers such as Mini and Jaguar Land Rover have also passed on the show as the show focuses heavily on new-car introductions.